(eBook PDF) Fundamentals of Public Relations and Marketing Communications in Canada – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1772120448
- ISBN-13 : 978-1772120448
- Author: William Wray Carney
Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application―and generously supplemented with examples and case studies―the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Foreword by Mike Coates.
Table contents:
Unit 1: The Essentials
1 On Overview of Public Relations in Canada
2 A Brief History of Public Relations in Canada
3 Communications and Marketing Law in Canada
4 Ethics: Living Your Professional Values
5 Communications Theory and Application
Unit 2: Marketing
6 Marketing: An Overview
7 The Changing World of Marketing Communications
8 Research Methodsr
9 The Communications Plan
Unit 3: Elements of Public Relations and Marketing Communications
10 Writing for Public Relations
11 Advertising: A Primer for Public Relations | Wrate
12 Proactive Media Relations
13 Digital Communications
14 Government Relations
15 Internal Communications
16 Crisis Communications
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