(eBook PDF) Foundations of Business 6th Edition by William M. Pride

(eBook PDF) Foundations of Business 6th Edition by William M. Pride – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 9781337386920
• ISBN-13 ‏ : ‎ 978-1337386920
• Author: William M. Pride, Robert J. Hughes, Jack R. Kapoor 

Gain the understanding of business to become a better employee, more informed consumer and even a successful business owner with Pride/Hughes/Kapoors FOUNDATIONS OF BUSINESS, 6E. Every feature has been evaluated by experienced instructors and business students, like you. New applications and activities guide you in applying important concepts. This up-to-date edition highlights business ownership, management and organization, human resources, marketing, e-business, information systems, accounting and finance. You study ethics and social responsibility, small business and entrepreneurship and global issues. Cutting-edge content also emphasizes social media, international business, green and socially responsible business and sustainability. MindTap online resources help you further master important concepts and succeed in today’s competitive business world and in your personal life.

Table contents:

Part I: THE ENVIRONMENT OF BUSINESS.
1. Exploring the World of Business and Economics.
2. Ethics and Social Responsibility in Business.
3. Global Business.

Part II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP.
4. Choosing a Form of Business Ownership.
5. Small Business, Entrepreneurship, and Franchises.

Part III: MANAGEMENT AND ORGANIZATION.
6. Understanding the Management Process.
7. Creating a Flexible Organization.
8. Producing Quality Goods and Services.

Part IV: HUMAN RESOURCES.
9. Attracting and Retaining the Best Employees.
10. Motivating and Satisfying Employees and Teams.

Part V: MARKETING.
11. Building Customer Relationships Through Effective Marketing.
12. Creating and Pricing Products That Satisfy Customers.
13. Distributing and Promoting Products.

Part VI: INFORMATION, ACCOUNTING, AND FINANCE.
14. Exploring Social Media and e-Business.
15. Using Management and Accounting Information.
16. Mastering Financial Management.

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