(eBook PDF) Fashion Forward: A Guide to Fashion Forecasting

(eBook PDF) Fashion Forward: A Guide to Fashion Forecasting ( – Digital Ebook – Instant Delivery Download

product details:

• ISBN-10 ‏ : ‎ 1501328271
• ISBN-13 ‏ : ‎ 978-1501328275
• Author: Chelsea Rousso, Nancy Kaplan Ostroff

Fashion Forward demystifies the exciting career of a fashion forecaster and fosters skills that will benefit any design professional. The book begins with an overview of fashion forecasting theories and concepts and then leads readers through a step-by-step guide to creating and presenting a forecast. The authors reveal the inner workings of global fashion forecasting through real-world examples and interviews with both influential forecasters and the designers who rely upon them. Fashion Forward enables readers to start spotting tomorrow’s trends today and compellingly communicate them-both visually and verbally-to inspire fashion innovators.

table of contents:

• The Principles of Fashion Forecasting
• Introduction to Fashion Forecasting
• Brief History of Contemporary Fashion
• Fashion Movement
• Social and Cultural Influences
• Market and Sales Research for Forecasting
• Developing and Presenting a Fashion Forecast
• Theme
• Color
• Textiles, Trims, Findings, and Materials
• The Look
• Creating and Presenting a Forecast
• Appendix Assignment: Develop a Fashion Forecast

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