(eBook PDF) Exploring Innovation (UK Higher Education Business Management)

(eBook PDF) Exploring Innovation (UK Higher Education Business Management) – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 0077158393
• ISBN-13 ‏ : ‎ 978-0077158392
• Author: David Smith

The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life.

Table contents:

PART 1: What Is Innovation?

1 Introduction

2 Types of innovation

3 Theories of innovation

PART 2: What Does Innovation Involve?

4 Sources of innovation

5 The process of innovation

6 Value capture

7 Intellectual property rights

PART 3: How Do You Manage Innovation?

8 Innovation strategy

9 Technological entrepreneurs

10 Funding innovation

11 Managing innovation

PART 4: Developments in Innovation

12 Innovation offshoring

13 Green innovation

14 National innovation systems

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