(eBook PDF) Events Management: An Introduction 2nd Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1138907057
- ISBN-13 : 978-1138907058
- Author:
Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need in order to succeed in the events industry. It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources, in a vast array of different event settings from sport to political events.
Table contents:
1 Introduction to events management
2 Event project management: feasibility, planning, delivery and evaluation
3 Event design and production
4 Event operations
5 Event human resource management
6 Event finance
7 Event marketing
8 Event health, safety and risk management
9 Sporting events
10 Mega-events
11 Events in the public and third sectors
12 Corporate events
13 Cultural events and festivals
14 Event impacts, sustainability and legacy
15 Events and the media
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