(eBook PDF) Events Management: An International Approach 2nd Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 0857022415
- ISBN-13 : 978-0857022417
- Author: Nicole Ferdinand, Paul James Kitchin
Written by a team of high profile, international authors, this exciting new text successfully combines theory and practice, making it a must-have for all students of Events Management. Events Management: An International Approach provides comprehensive coverage of all the most common types of events, preparing students for a future career in Events Management. Covering key issues such as fundraising, sponsorship and globalization, this text addresses the challenges and examines the realities of events management in an international context. A wide range of case studies and examples look at sporting, music, catering and fundraising events across the UK, Europe, Asia, Australia and the Middle East.
Table contents:
1. Introduction to Events Management
2. Event Project Management: Feasibility, Planning, Delivery and Evaluation
3. Event Design and Production
4. Event Operations
5. Event Human Resource Management
6. Event Finance
7. Event Marketing
8. Event Law, Health, Safety and Risk Management
9. Sporting Events
10. Mega-Events
11. Events in the Public and Third Sectors
12. Business Events
13. Cultural Events and Festivals
14. Event Impacts and Sustainability
15. Events and the Media
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