(eBook PDF) Essentials of Marketing Research 5th Edition By Joseph Hair – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1260260461
- ISBN-13 : 978-1260260465
- Author: Joseph Hair (Author), David Ortinau (Author), Dana E. Harrison (Author)
Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors’ years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5th edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects. A continuing case and corresponding data sets included.
Table contents:
- Part 1 The Role and Value of Marketing Research Information
- Part 2 Designing the Marketing Research Project
- Part 3 Gathering and Collecting Accurate Data
- Part 4 Data Preparation, Analysis, and Reporting the Results
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