(eBook PDF) Essentials of Marketing Research 4th Edition by Joseph Jr. Hair – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 0078028817
- ISBN-13 : 978-0078028816
- Author: Joseph F. Hair
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors’ years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.
Table contents:
- The Role and Value of Marketing Research Information
- Marketing Research forManagerial DecisionMaking
- The Marketing ResearchProcess and Proposals
- Designingthe MarketingResearch Project
- Secondary Data, LiteratureReviews, and Hypotheses
- Exploratory andObservational ResearchDesigns and DataCollection Approaches
- Descriptive and CausalResearch Designs
- Gathering andCollectingAccurate Data
- Sampling: Theoryand Methods
- Measurement and Scaling
- Designing theQuestionnaire
- Data Preparation,Analysis, andReporting theResults
- Qualitative Data Analysis
- Preparing Data forQuantitative Analysis
- Basic Data Analysis forQuantitative Research
- Examining Relationshipsin Quantitative Research
- Communicating MarketingResearch Findings
People also search:
essential of marketing research
what are the essentials of marketing
what is essential to all marketing research
essential marketing books
what is marketing research explain its importance
what is marketing research and its importance
what is the significance of marketing research