(eBook PDF) Essentials Of Marketing 15th By William Perreault – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1259573532
- ISBN-13 : 978-1259573538
- Author:
Essentials of Marketing prepares students for success by teaching skills through examples, explanations, frameworks, models, classification systems, cases, and practical how-to techniques geared toward increasing analytical abilities and helping students figure out how to do a superior job of satisfying customers. Special topics like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organizations, ethics, social issues, and business-to-business marketing are integrated throughout.
Table contents:
CHAPTER ONE Marketing? Value to Consumers, Firms, and Society
CHAPTER TWO Marketing Strategy Planning
CHAPTER THREE Focusing Marketing Strategy with Segmentation and Positioning Computer-Aided Problem 76
CHAPTER FOUR Evaluating Opportunities in the Changing Marketing Environment
CHAPTER FIVE Final Consumers and Their Buying Behavior
CHAPTER SIX Business and Organizational Customers and Their Buying Behavior
CHAPTER SEVEN Improving Decisions with Marketing Information
CHAPTER EIGHT Elements of Product Planning for Goods and Services
CHAPTER NINE Product Management and New-Product Development
CHAPTER TEN Place and Development of Channel Systems
CHAPTER ELEVEN Distribution Customer Service and Logistics
CHAPTER TWELVE Retailers, Wholesalers, and Their Strategy Planning
CHAPTER THIRTEEN Promotion?Introduction to Integrated Marketing Communications
CHAPTER FOURTEEN Personal Selling
CHAPTER FIFTEEN Advertising and Sales Promotion
CHAPTER SIXTEEN Pricing Objectives and Policies
CHAPTER SEVENTEEN Price Setting in the Business World
CHAPTER EIGHTEEN Developing Innovative Marketing Plans: Appraisal and Challenges
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