(eBook PDF) Essentials of Business Research, Second 2nd Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1942041470
- ISBN-13 : 978-1942041474
- Author:
Table contents:
Ch01_Introduction to Business Research
Ch02_Ethics in Business Research
Ch03_Secondary Data
Ch04_Research Designs: Exploratory and Qualitative Research
Ch05_Research Designs: Descriptive and Causal Research
CH06_Measurement
Ch07_Primary Data Collection
Ch08_Designing the Data-Gathering Instrument
CH09_Sampling Methods and Sample Size
CH10_Fielding the Data-Gathering Instrument
CH11_Analyzing and Interpreting Data for Decisions
CH12_Analyzing Qualitative and Big Data
CH13_Advanced Data Analysis
Ch14_The Research Report
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Essentials of Business Research 2nd
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