(eBook PDF) Entrepreneurship: Starting and Operating A Small Business, 5th Edition

UNIT 1: ENTREPRENEURIAL PATHWAYS
1. Entrepreneurs and Entrepreneurship
2. Pathways to Success: Processes and Instruments
3. Creating Business from Opportunity

UNIT 2: INTEGRATED MARKETING
4. Exploring Your Market
5. Developing the Marketing Mix and Plan
6. Smart Selling and Effective Customer Service

UNIT 3: SHOW ME THE MONEY: FINDING, SECURING, AND MANAGING IT
7. Understanding and Managing Start-Up, Fixed, and Variable Costs
8. Using Financial Statement to Guide a Business
9. Cash Flow and Taxes
10. Financing Strategy and Tactics

UNIT 4: OPERATING A SMALL BUSINESS EFFECTIVELY
11. Addressing Legal Issues and Managing Risk
12. Operating for Success
13. Management, Leadership, and Ethical Practices

UNIT 5: CASHING IN THE BRAND
14. Franchising, Licensing, and Harvesting: Cashing in Your Brand

APPENDICES
1. BizBuilder Business Plan
2. Resources for Entrepreneurs
3. Useful Formulas and Equations