(eBook PDF) Entrepreneurial Small Business 5th Edition

(eBook PDF) Entrepreneurial Small Business 5th Edition – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 1259573796
• ISBN-13 ‏ : ‎ 978-1259573798
• Author: Jerome Katz, Richard Green

Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it is today. ESB focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The authors of ESB incorporate the latest findings and best practices from academic and consulting arenas, and recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com or the pizza place around the corner.

Table contents:

Part One Entrepreneurs and Ideas: The Basis of Small Business
1. Small Business: Varieties and Impacts
2. Small Business Entrepreneurs: Characteristics and Competencies
3. Small Business Environment: Managing External Relations
4. Small Business Ideas: Creativity, Opportunity, and Feasibility

Part Two Small Business Paths and Plans
5. Small Business Entry: Paths to Part-Time Entrepreneurship
6. Small Business Entry: Paths to Entrepreneurship
7. Small Business Strategies: Imitation with a Twist
8. Business Plans: Seeing Audiences and Your Business Clearly

Part Three Marketing in the Small Business
9. Small Business Marketing: Customers and Products
10. Small Business Promotion: Capturing the Eyes of Your Market
11. Small Business Pricing, Distribution, and Location

Part Four Accounting, Cash, and Finance in the Small Business
12. Small Business Accounting: Projecting and Evaluating Performance
13. Cash: Lifeblood of the Business
14. Small Business Finance: Using Equity, Debt, and Gifts
15. Assets: Inventory and Operations Management
16. Small Business Protection: Risk Management and Insurance

Part Five Management and Organization in the Small Business
17. Legal Issues: Recognizing Your Small Business Needs
18. Human Resource Management: Small Business Considerations

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