(eBook PDF) Entrepreneurial Small Business 4th edition – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 0078029422
• ISBN-13 ‏ : ‎ 978-0078029424
• Author: Jerome Katz 

Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today: Katz focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com or the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.

Table of contents:

Part One
Entrepreneurs and Ideas: The Basis of Small Business
1. Small Business: Varieties and Impacts
2. Small Business Entrepreneurs: Characteristics and Competencies
3. Small Business Environment: Managing External Relations
4. Small Business Ideas: Creativity, Opportunity, and Feasibility
Part Two
Small Business Paths and Plans
5. Small Business Entry: Paths to Part-Time Entrepreneurship
6. Small Business Entry: Paths to Entrepreneurship
7. Small Business Strategies: Imitation with a Twist
8. Business Plans: Seeing Audiences and Your Business Clearly
Part Three
Marketing in the Small Business 
9. Small Business Marketing: Customers and Products
10. Small Business Promotion: Capturing the Eyes of Your Market
11. Small Business Pricing, Distribution, and Location
Part Four
Accounting, Cash, and Finance in the Small Business 
12. Small Business Accounting: Projecting and Evaluating Performance
13. Cash: Lifeblood of the Business
14. Small Business Finance: Using Equity, Debt, and Gifts
15. Assets: Inventory and Operations Management
16. Small Business Protection: Risk Management and Insurance
Part Five
Management and Organization in the Small Business 
17. Legal Issues: Recognizing Your Small Business Needs
18. Human Resource Management: Small Business Considerations

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