(eBook PDF) Economics of Strategy 7th Edition

(eBook PDF) Economics of Strategy 7th Edition – Digital Ebook – Instant Delivery Download

Product details:

• ISBN: 978-1-119-04231-0
• Author: David Dranove, David Besanko, Mark Shanley, Scott Schaefer

Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today’s students–tomorrows future managers–will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.

Table of contents:

Part One Firm Boundaries

1 The Power of Principles: An Historical Perspective

2 The Horizontal Boundaries of The Firm

3 The Vertical Boundaries of The Firm

4 Integration and Its Alternatives

Part Two Market and Competitive Analysis

5 Competitors and Competition

6 Entry and Exit

7 Dynamics: Competing Across Time

8 Industry Analysis

Part Three Strategic Position and Dynamics

9 Strategic Positioning For Competitive Advantage

10 Information and Value Creation

11 Sustaining Competitive Advantage

Part Four Internal Organization

12 Performance Measurement and Incentives

13 Strategy and Structure

14 Environment, Power, and Culture

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