(eBook PDF) Economics for Managers 3rd Global Edition

(eBook PDF) Economics for Managers 3rd Global Edition – Digital Ebook – Instant Delivery Download

Product details:

• ISBN 10: 0132773708 
• ISBN 13: 9780132773706
• Author: Paul Farnham

“Economics for Managers “presents the fundamental ideas of microeconomics and macroeconomics and then integrates them from a managerial decision-making perspective in a framework that can be used by any manager, executive or decision-maker. To be competitive in today’s business environment, managers must understand how economic forces affect their business and what must be considered when making business decisions. This is the only book that provides a thorough and applied understanding of both micro- and macroeconomic concepts to the non-economics based reader.

Table contents:

1 Managers and Economics

2 Demand, Supply, and Equilibrium Prices

3 Demand Elasticities

4 Techniques for Understanding Consumer Demand and Behavior

5 Production and Cost Analysis in the Short Run

6 Production and Cost Analysis in the Long Run

7 Market Structure: Perfect Competition

8 Market Structure: Monopoly and Monopolistic Competition

9 Market Structure: Oligopoly

10 Pricing Strategies for the Firm

11 Measuring Macroeconomic Activity

12 Spending by Individuals, Firms, and Governments on Real Goods and Services

13 The Role of Money in the Macro Economy

14 The Aggregate Model of the Macro Economy

15 International and Balance of Payments Issues in the Macro Economy

16 Combining Micro and Macro Analysis for Managerial Decision Making

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