(eBook PDF) Economics for Business 8th Edition by John Sloman – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 1292239271
• ISBN-13 ‏ : ‎ 978-1292239279
• Author: John Sloman, Dean Garratt, Jon Guest, Elizabeth Jones

This new edition has been updated with the most recent coverage of such topics as Brexit, decision theory, labour and financial markets, behavioural economics, risk, debt, protectionism and austerity, all illustrated with UK and international examples. With its focus on critical thinking development and employability, Economics for Business, 8th edition combines a clear, engaging writing style with a wealth of pedagogical features to support learning – such as case studies, case study boxes and pause for thought questions.

Table contents:

PART A BUSINESS AND ECONOMICS

1 The business environment and business economics

2 Economics and the world of business

3 Business organisations

PART B BUSINESS AND MARKETS

4 The working of competitive markets

5 Business in a market environment

6 Demand and the consumer

7 Behavioural economics of the consumer

8 Firms and the consumer

PART D BACKGROUND TO SUPPLY

10 Revenue and profit

PART E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS

11 Profit maximisation under perfect competition and monopoly

12 Profit maximisation under imperfect competition

13 Alternative theories of the firm

PART F SUPPLY: ALTERNATIVE STRATEGIES

14 An introduction to business strategy

15 Growth strategy

16 The small-firm sector

17 Pricing strategy

PART G THE FIRM IN THE FACTOR MARKET

18 Labour markets, wages and industrial relations

19 Investment and the employment of capital

PART H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS

20 Reasons for government intervention in the market

21 Government and the firm

22 Government and the market

PART I BUSINESS IN THE INTERNATIONAL ENVIRONMENT

23 Globalisation and multinational business

24 International trade

25 Trading blocs

PART J THE MACROECONOMIC ENVIRONMENT

26 The macroeconomic environment of business

27 The balance of payments and exchange rates

28 The financial system, money and interest rates

29 Business activity, unemployment and inflation

PART K MACROECONOMIC POLICY

30 Demand-side policy

31 Supply-side policy

32 International economic policy

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