(eBook PDF) Economics for Business 7th Edition by John Sloman

(eBook PDF) Economics for Business 7th Edition by John Sloman – Digital Ebook – Instant Delivery Download

product details:

• ISBN-10 ‏ : ‎ 1292082100
• ISBN-13 ‏ : ‎ 978-1292082103
• Author:  Sloman (Author), John (Author)

Description The aim of this text isto make the intriguing subject of economics more accessible andrelevant to those studying the subject as part of abusiness-related degree. The book covers all of the majorprinciples of economics but its focus throughout is firmly onapplying these economic principles to the real world of business.The third edition of this highly successful textbook is written ina direct and straightforward style, making considerable use ofbusiness examples throughout to illustrate how economics can beused to understand business problems and the business environment.It has been thoroughly revised and updated to reflect currentissues.

table of contents:

Part A INTRODUCTION

1. Business and the economic environment

Part B MARKETS, DEMAND AND SUPPLY

2. The working of competitive markets
3. Demand and the consumer
4. Supply decisions in a perfectly competitive market

Part C THE MICROECONOMIC ENVIRONMENT OF BUSINESS

5. Pricing and output decisions in imperfectly competitive markets
6. Business growth and strategy
7. Multinational corporations and business strategy in a global economy
8. Labour and employment
9. Government, the firm and the market

Part D THE MACROECONOMIC ENVIRONMENT OF BUSINESS

10. The economy and business activity
11. National macroeconomic policy
12. The global trading environment
13. The global financial environment

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