(eBook PDF) E-Commerce 2018 14th by Kenneth C. Laudon – Digital Ebook – Instant Delivery Download

Product details:

ISBN-10 ‏ : ‎ 013483951X
ISBN-13 ‏ : ‎ 978-0134839516
Author: Kenneth Laudon , Carol Traver

E-commerce 2018: business. technology. society provides readers with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach readers about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The 14th Edition features all new or updated opening, closing, and “Insight on” cases. Additionally, a new careers section has been added to the end of each chapter to help readers prepare for corporate, working life.

Table contents:

Part 1: Introduction to E-commerce
Chapter 1 The Revolution Is Just Beginning
Chapter 2 E-commerce Business Models and Concepts

Part 2 Technology Infrastructure for E-commerce
Chapter 3 E-commerce Infrastructure: The Internet, Web, and Mobile Platform
Chapter 4 Building an E-commerce Presence: Websites, Mobile Sites, and Apps
Chapter 5 E-commerce Security and Payment Systems

Part 3 Business Concepts and Social Issues
Chapter 6 E-commerce Marketing and Advertising Concepts
Chapter 7 Social, Mobile, and Local Marketing
Chapter 8 Ethical, Social, and Political Issues in E-commerce

Part 4 E-commerce in Action
Chapter 9 Online Retail and Services
Chapter 10 Online Content and Media
Chapter 11 Social Networks, Auctions, and Portals
Chapter 12 B2B E-commerce: Supply Chain Management and Collaborative Commerce

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(eBook PDF) E-Commerce 2018 14th by Kenneth C. Laudon

(eBook PDF) E-Commerce 2018 14th by Kenneth C. Laudon – Digital Ebook – Instant Delivery Download

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