(eBook PDF) Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro

(eBook PDF) Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 1118877438
• ISBN-13 ‏ : ‎ 978-1118877432
• Author: Shmueli

Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro® presents an  applied and interactive approach to data mining.

Featuring hands-on applications with JMP Pro®, a statistical package from the SAS Institute, the book
uses engaging, real-world examples to build a theoretical and practical understanding of key data mining methods, especially predictive models for classification and prediction. Topics include data visualization, dimension reduction techniques, clustering, linear and logistic regression, classification and regression trees, discriminant analysis, naive Bayes, neural networks, uplift modeling, ensemble models, and time series forecasting.

Table contents:

PART I PRELIMINARIES

PART II DATA EXPLORATION AND DIMENSION REDUCTION

PART III PERFORMANCE EVALUATION

PART IV PREDICTION AND CLASSIFICATION METHODS

PART V MINING RELATIONSHIPS AMONG RECORDS

PART VI FORECASTING TIME SERIES

PART VII CASES

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