(eBook PDF) Data Mining and Predictive Analytics 2nd Edition

(eBook PDF) Data Mining and Predictive Analytics 2nd Edition – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 1118116194
• ISBN-13 ‏ : ‎ 978-1118116197
• Author: Daniel T. Larose (Author)

This updated second edition serves as an introduction to data mining methods and models, including association rules, clustering, neural networks, logistic regression, and multivariate analysis. The authors apply a unified “white box” approach to data mining methods and models. This approach is designed to walk readers through the operations and nuances of the various methods, using small data sets, so readers can gain an insight into the inner workings of the method under review. Chapters provide readers with hands-on analysis problems, representing an opportunity for readers to apply their newly-acquired data mining expertise to solving real problems using large, real-world data sets.

Table contents:

PART I DATA PREPARATION 1

PART II STATISTICAL ANALYSIS 129

PART III CLASSIFICATION 299

PART IV CLUSTERING 521

PART V ASSOCIATION RULES 601

PART VI ENHANCING MODEL PERFORMANCE 623

PART VII FURTHER TOPICS 669

PART VIII CASE STUDY: PREDICTING RESPONSE TO DIRECT-MAIL MARKETING 705

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