(eBook PDF) Corporate Communication: A Guide to Theory and Practice 6th Edition – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 1526491974
• ISBN-13 ‏ : ‎ 978-1526491978
• Author:  Joep Cornelissen

The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose. Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.

Table contents:

Part 1 Introduction to Corporate Communication

1 Defining Corporate Communication

2 Corporate Communication in Contemporary Organizations

3 Corporate Communication in a Changing Media Environment

 

Part 2 Conceptual Foundations

4 Stakeholder Management and Communication

5 Corporate Identity, Branding and Corporate Reputation

 

Part 3 Corporate Communication in Practice

6 Communication Strategy and Strategic Planning

7 Research and Measurement

 

Part 4 Specialist Areas in Corporate Communication

8 Media Relations

9 Employee Communication

10 Issues Management

11 Crisis Communication

 

Part 5 New Developments in Corporate Communication

12 Leadership and Change Communication

13 Corporate Social Responsibility (CSR) and Community Relations

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