(eBook PDF) Converging Media 6th Edition by John V. Pavlik – Digital Ebook – Instant Delivery Download

Product details:

ISBN-10 ‏ : ‎ 0190646659
ISBN-13 ‏ : ‎ 978-0190646653
Author: John V. Pavlik, Shawn McIntosh

From reading news on tablets to video calling on smartphones, digital media has changed the ways in which we communicate. Placing convergence at the center of the discussion, Converging Media: A New Introduction to Mass Communication, Sixth Edition, uses the technologies we employ every day to explain our current media environment–and to consider where we might be headed.

Table contents:

Mass communication and its digital transformation
Media literacy in the digital age
Print media : books, newspapers, and magazines
Audio media : music recordings, radio
Visual media : photography, movies, and television
Interactive media : the internet, video games, and virtual reality
The impact of social media
Journalism : from information to participation
Public relations : building relationships with strategic communications
Advertising : the power of persuasion
Media ethics
Communication law and regulation in the digital age
Media theory and research
Mass communication and politics in the digital age
Global media in the digital age

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(eBook PDF) Converging Media 6th Edition by John V. Pavlik

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