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(eBook PDF) Contemporary Strategic Management an Australasian Perspective 2th

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Product details:

  • ISBN-10 ‏ : ‎ 1118362551
  • ISBN-13 ‏ : ‎ 978-1118362556
  • Author: Robert M. Grant, Bella Butler, Stuart Orr, Peter Murray

Strategic management encourages us to consider all of the opportunities available to us and to be creative in the decisions we make. Strategic management, through its broad and encompassing nature, can be applied to improving outcomes in our daily lives, work or study and organisations of any size; even clubs, associations and charities.

This 2nd edition of Contemporary Strategic Management: An Australasian Perspective considers strategic management from a fundamental perspective – the philosophy that strategy can be used to increase the success and value created by any type of human endeavour. The text takes Robert Grant’s razor sharp focus on competitive advantage and applies it in a concise, engaging and accessible format for students in Australia, New Zealand and our neighbouring region.

Table contents:

Part 1: Introduction.
Part 2: The tools of strategy analysis.
Part 3: The analysis of competitive advantage.
Part 4: Strategy formulation and evaluation.
Part 5: Cases in strategic management
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