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(eBook PDF) Contemporary Business 3rd Canadian Edition by Louis E. Boone

Name: (eBook PDF) Contemporary Business 3rd Canadian Edition by Louis E. Boone
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(eBook PDF) Contemporary Business 3rd Canadian Edition by Louis E. Boone – Instant Download

SKU: EB-23701 Categories: Business, Ebook-PDF Tags: Brahm Canzer, David L Kurtz, Louis E Boone, Michael H. Khan

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(eBook PDF) Contemporary Business 3rd Canadian Edition by Louis E. Boone – Digital Ebook – Instant Delivery Download

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ISBN-13: 978-1119501336
Author: Louis E. Boone, David L. Kurtz , Michael H. Khan, Brahm Canzer

Contemporary Business, Third Canadian Edition, is a comprehensive introductory course. Rooted in the basics of business, this course provides students a foundation upon which to build a greater understanding of current business practices and issues that affect their lives. A wide variety of global issues, ideas, industries, technologies, and career insights are presented in a straightforward, application-based format. Written in a conversational style and edited for plain language, Contemporary Business ensure readability for all students, including students for whom English is their second language. The goal of this course is to improve a student’s ability to evaluate and provide solutions to today’s global business challenges and ultimately to thrive in today’s fast-paced business environment.

1. The Changing Face of Business
2. Business Ethics and Social Responsibility
3. Economic Challenges Facing Business Today
4. Competing in World Markets
5. Forms of Business Ownership and Organization
6. Starting Your Own Business: The Entrepreneurship Alternative
7. Management, Leadership, and the Internal Organization
8. Human Resource Management: From Recruitment to Labour Relations
9. Top Performance through Empowerment, Teamwork, and Communication
10. Production and Operations Management
11. Customer-Driven Marketing
12. Product and Distribution Strategies
13. Promotion and Pricing Strategies
14. Using Technology to Manage Information
15. Understanding Accounting and Financial Statements
16. The Financial System
17. Financial Management
APPENDIX A Additional Cases
APPENDIX B Business Law
APPENDIX C Insurance and Risk Management
APPENDIX D Personal Financial Planning
APPENDIX E Developing a Business Plan
APPENDIX F Careers in Contemporary Business
APPENDIX G Launching Your Career