(eBook PDF) Consumer Behavior–Human Pursuit of Happiness in The World of Goods – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 0979133661
• ISBN-13 ‏ : ‎ 978-0979133664
• Author:  Banwari Mittal, Jill Avery, Arch Woodside, Rob Kozinets Priya Raghubir

Concepts and Application of Consumer Behavior for Marketing Students and Professionals: In this book, we describe, dissect, and discourse about human behavior in the world of goods—how we make our brand choices and then weave them into the tapestry of our lives to construct our identities. Among its distinguished peer of books that excel in cutting-edge theory, the book’s distinction is in making its prose enchanting for students.

Table contents:

1. WELCOME TO THE FASCINATING WORLD OF CONSUMERS

2. CONSUMER MOTIVATION, EMOTION, AND INVOLVEMENT THE FIRE THAT LIGHTS WITHIN

3. CONSUMER PERCEPTION, BIASES, AND SENSORY MARKETING THE ONLY REALITY THAT MATTERS

4. CONSUMER LEARNING, MEMORY, AND NOSTALGIA

5. CONSUMER VALUES, PERSONALITY, AND SELF-CONCEPTS

6. CONSUMER LIFESTYLES AND PSYCHOGRAPHICS

7. CONSUMER ATTITUDE: KNOW-FEEL-DO MODELS

8. MOLDING CONSUMER ATTITUDES ACROSS INVOLVEMENT

9. CONSUMERS’ CULTURE AND MEANING TRANSFER

10. REFERENCE GROUPS, OPINION LEADERS, AND E-FUENTIALS EXPERTS, HEROES, MINDERS, AND CONNECTORS

11. CONSUMER DECISION MAKING RATIONAL AND EMOTIONAL

12. CONSUMER POST-CHOICE EXPERIENCE

13. CONSUMER AS SHOPPER

14. GENDER, AGE, AND FAMILY IN CONSUMER BEHAVIOR

15. ETHNIC IDENTITY IN CONSUMER BEHAVIOR

16. CONSUMER RELATIONSHIP WITH BRANDS

17. MARKETERS, PUBLIC POLICY, AND THE SLIGHTLY UNETHICAL CONSUMER

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