(eBook PDF) Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability 15th Edition

(eBook PDF) Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability 15th Edition – Digital Ebook – Instant Delivery Download

product details:

• ISBN-10 ‏ : ‎ 013452215X
• ISBN-13 ‏ : ‎ 978-0134522159
• Author: Thomas L. Wheelen (Author), J. David Hunger (Author), Alan N. Hoffman (Author), Charles E. Bamford (Author)

For courses in Strategic Management and Business Policy.
Utilize a Strategic Management Model to learn and apply key concepts through cases
Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text’s approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip readers with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well researched and practically crafted lesson. Also included is a new chapter on Global Strategy.

table of contents:

PART 1: Introduction to Strategic Management and Business Policy

1. Basic Concepts of Strategic Management
2. Corporate Governance
3. Social Responsibility and Ethics in Strategic Management

PART 2: Scanning the Environment

4. Environmental Scanning and Industry Analysis
5. Organizational Analysis and Competitive Advantage

PART 3: Strategy Formulation

6. Strategy Formulation: Business Strategy
7. Strategy Formulation: Corporate Strategy
8. Strategy Formulation: Functional Strategy and Strategic Choice

PART 4: Strategy Implementation and Control

9. Strategy Implementation: Global Strategy
10. Strategy Implementation: Organizing and Structure
11. Strategy Implementation: Staffing and Directing
12. Evaluation and Control

PART 5: Introduction to Case Analysis

13. Suggestions for Case Analysis

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