(eBook PDF) Communication Research Statistics – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 0761929878
• ISBN-13 ‏ : ‎ 978-0761929871
• Author: John C. Reinard

While most books on statistics seem to be written as though targeting other statistics professors, John Reinard′s Communication Research Statistics is especially impressive because it is clearly intended for the student reader, filled with unusually clear explanations and with illustrations on the use of SPSS.  I enjoyed reading this lucid, student-friendly book and expect students will benefit enormously from its content and presentation.  Well done!” –John C. Pollock, The College of New Jersey

Written in an accessible style using straightforward and direct language, Communication Research Statistics guides students through the statistics actually used in most empirical research undertaken in communication studies. This introductory textbook is the only work in communication that includes details on statistical analysis of data with a full set of data analysis instructions based on SPSS 12 and Excel XP.
Table contents:

PART I. RESEARCH BASICS
1. Introduction to Research in Communication
2. The Research Process — Getting Started
3. Introduction to Quantitative Research
4. Introduction to Qualitative Research
5. Research Ethics

PART II. THE SPECIFICS OF RESEARCH METHODS
6. Measurement
7. Sampling, Significance Levels, and Hypothesis Testing
8. Quantitative Research Designs
9. Surveys, Questionnaires, and Polls
10. Descriptive Statistics
11. Testing for Differences
12. Testing for Relationships
13. Analyzing Texts
14. Designing Qualitative Research
15. Qualitative Methods

PART III. READING AND WRITING RESEARCH REPORTS
16. Reading and Writing the Quantitative Research Report
17. Reading and Writing the Qualitative Research Report

Appendix A: All Math and Statistical Formulas
Glossary
Index
People also search:

categorical statistics for communication research

methods of communication research and statistics

statistics about communication

statistics research paper topics

communication research jobs