(eBook PDF) Communication Research Methods 4th Edition – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 0190652748
• ISBN-13 ‏ : ‎ 978-0190652746
• Author:  Gerianne Merrigan (Author), Carole Huston (Author)

Table contents:

Part 1. The What and Why of Communication Research

1. Introduction to Communication Research

2. Three Paradigms of Knowing

3. Ethics and Research

Part 2. How to Explain and Predict Communication

4. Making Arguments for Association and Causality

5. Measuring and Designing Quantitative Social Science Research

6. Experimental Research: Predicting Causes and Effects

7. Survey Research: Explaining and Predicting Attitudes and Behaviors

8. Content Analysis: Explaining and Interpreting Message Categories

9. Analyzing and Interpreting Quantitative Data

10. Conversation Analysis: Explaining Talk’s Structure and Function

Part 3. How to Interpret, Evaluate and Reform Communication

11. Making Arguments for Multiple Plausible Realities

12. Interviews and Focus Groups: Interpreting Guided Responses

13. Ethnography: Interpreting and Evaluating Cultural Communication

14. Discourse Analysis: Interpreting & Evaluating Language-in-Use

15. Rhetorical Criticism: How to Interpret Persuasive Texts and Artifacts

16. Critical Studies: Evaluating and Reforming Ideologies

People also search:

Communication Research Methods 4th

What are the methods of communication research

What are the 3 primary communication research and inquiry approaches

What are the research methods used in mass communication