(eBook PDF) CB (New, Engaging Titles from 4LTR Press) 8th Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 0170291340
- ISBN-13 : 978-1305577244
- Author: Barry J. Babin, Eric Harris
Learn your Consumer Behavior course YOUR Way with CB! CB’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, CB Online allows easy exploration of CB anywhere, anytime – including on your device! Collect your notes and create StudyBits™ from interactive content as you go to remember what’s important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!
Table contents:
Chapter 1: What Is CB and Why Should I Care?
Chapter 2: Value and the Consumer Behavior Framework
Chapter 3: Consumer Learning Starts Here: Perception
Chapter 4: Comprehension, Memory, and Cognitive Learning
Chapter 5: Motivation and Emotion: Driving Consumer Behavior
Chapter 6: Personality, Lifestyles, and the Self-Concept
Chapter 7: Attitudes and Attitude Change
Chapter 8: Group and Interpersonal Influence
Chapter 9: Consumer Culture
Chapter 10: Microcultures
Chapter 11: Consumers in Situations
Chapter 12: Decision Making I: Need Recognition and Search
Chapter 13: Decision Making II: Alternative Evaluation and Choice
Chapter 14: Consumption to Satisfaction
Chapter 15: Beyond Consumer Relationships
Chapter 16: Consumer and Marketing Misbehavior
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