(eBook PDF) Business: Strategy, Development, Application 3rd Edition – Digital Ebook – Instant Delivery Download
product details:
- ISBN-10 : 1259654915
- ISBN-13 : 978-1259654916
- Author:
Bissonette is a Canadian ground-up business text that focuses on the details and issues relevant to the Canadian business environment including a truly international focus and a small business perspective. The third edition continues to build on the first editions unique, thought-leading approach and supports the teaching of core concepts and models that generate a true understanding of business, and communicates an excitement and appreciation for its role in today’s society.
Business: Strategy, Development, Application third edition delivers to students chapter content that they can easily grasp and ensures that core learning takes place. Bissonette is rich in examples, web-based interactions, and practical application. Instructors and students will appreciate the sound base for future business management learning and action.
table of contents:
Part 1 Macro Business Environment
Chapter 1 What Is Business?
Chapter 2 The Canadian Economic Environment
Chapter 3 The Global Marketplace
Chapter 4 The Environment and Sustainable Business Practices
Part 2 Managing and guiding your team
Chapter 5 Ethics and Corporate Social Responsibility
Chapter 6 Developing a Business Strategy
Chapter 7 Entrepreneurship and Forms of Business Ownership
Chapter 8 Developing Your Business Structure and Culture
Chapter 9 Managing and Leading the Organization’s Talent
Part 3 Managing the value chain
Chapter 10 The Marketing Challenge
Chapter 11 Understanding the Marketing Effort
Chapter 12 Technology, Analytics, and Operations Management
Part 4 Financial Management
Chapter 13 Understanding Business Finances
Chapter 14 Financial Statements Structure and Interpretation
Chapter 15 Analyzing New Business Ventures
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