(eBook PDF) Business: Strategy, Development, Application 3rd Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1259654915
- ISBN-13 : 978-1259654916
- Author: Gary Bissonette
Business: Strategy, Development, Application third edition delivers to students chapter content that they can easily grasp and ensures that core learning takes place. Bissonette is rich in examples, web-based interactions, and practical application. Instructors and students will appreciate the sound base for future business management learning and action.
Table contents:
CHAPTER 1: What Is Business?
CHAPTER 2: The Canadian Economic Environment
CHAPTER 3: The Global Marketplace
CHAPTER 4: The Environment and Sustainable Business Practices
CHAPTER 5: Ethics and Corporate Social Responsibility
CHAPTER 6: Developing a Business Strategy
CHAPTER 7: Entrepreneurship and Forms of Business Ownership
CHAPTER 8: Developing Your Business Structure and Culture
CHAPTER 9: Managing and Leading the Organization’s Talent
CHAPTER 10: The Marketing Challenge
CHAPTER 11: Understanding the Marketing Effort
CHAPTER 12: Technology, Analytics, and Operations Management
CHAPTER 13: Understanding Business Finances
CHAPTER 14: Financial Statements Structure and Interpretation
CHAPTER 15: Analyzing New Business Ventures
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