(eBook PDF) Business Strategy, Development, Application 2nd Canadian Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1259030504
- ISBN-13 : 978-1259030505
- Author:
Business: Strategy, Development, Application second edition delivers to students’ chapter content that they can easily grasp, and ensures that core learning takes place. Bissonette is rich in examples, web-based interactions, and practical application. Instructors and students will appreciate the sound base for future business management learning and action.
Table contents:
Part 1 Macro Business Environment
Chapter 1 What Is Business?
Chapter 2 The Canadian Economic Environment
Chapter 3 The Global Marketplace
Chapter 4 The Environment and Sustainable Business Practices
Part 2 Managing and guiding your team
Chapter 5 Ethics and Corporate Social Responsibility
Chapter 6 Developing a Business Strategy
Chapter 7 Entrepreneurship and Forms of Business Ownership
Chapter 8 Developing Your Business Structure and Culture
Chapter 9 Managing and Leading the Organization’s Talent
Part 3 Managing the value chain
Chapter 10 The Marketing Challenge
Chapter 11 Understanding the Marketing Effort
Chapter 12 Technology, Analytics, and Operations Management
Part 4 Financial Management
Chapter 13 Understanding Business Finances
Chapter 14 Financial Statements Structure and Interpretation
Chapter 15 Analyzing New Business Ventures
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