(eBook PDF) Business Marketing Management B2B 12th Edition by Michael D. Hutt – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1337296546
- ISBN-13 : 978-1337296540
- Author: Michael D. Hutt , Thomas W. Speh
Business Marketing Management B2B, 12th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence.
Table contents:
Part 1. The environment of business marketing
1. A business marketing perspective
Part 2. Managing relationships in business marketing
2. Organizational buying behavior
3. Customer relationship management strategies for business markets
Part 3. Assessing market opportunities
4. Segmenting the business market and estimating segment demand
Part 4. Formulating business marketing strategy
5. Business marketing planning: strategic perspectives
6. Business marketing strategies to global markets
7. Managing products for business markets
8. Managing innovation and new industrial product development
9. Managing services for business markets
10. Managing business marketing channels
11. Supply chain management
12. Pricing strategies for business markets
13. Business marketing communications: advertising and sale promotion
14. Business marketing communications: managing the personal selling function
Part V. Evaluating business marketing strategy and performance
15. Marketing performance measurement
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