(eBook PDF) Business in Action 8th Edition by Courtland

(eBook PDF) Business in Action 8th Edition by Courtland – Digital Ebook – Instant Delivery Download

product details:

• ISBN-10 ‏ : ‎ 0134149483
• ISBN-13 ‏ : ‎ 978-0134149486
• Author: Courtland Bovee (Author), John Thill (Author)

“For courses in Introduction to Business ”
An introduction to business text can be comprehensive without being overly complex and overwhelming-and this text proves it! “Business in Action, ” Seventh Edition is uniquely positioned to help today’s students become tomorrow’s focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect. This new Seventh Edition takes efficiency and student-friendly design to an entirely new level, with more than 150 Figures That Teach. MyBizLab(R) provides a seamless synergy with the text to create a dynamic learning program that enables you to learn both in and out of the classroom.
Teaching and Learning Experiences
Use a program that presents a better teaching and learning experience-for you.
Personalize learning with MyBizLab: Get inspired by the exchange of new ideas, intriguing discussions, and abundant resources found in MyBizLab.Use an objective-driven structure to learn and retain information: Every chapter is organized into six segments and paired with clear learning objectives to help you retain complex material. Build skills, awareness, and insight with strong pedagogy tools: Reinforce key introductory business concepts with end-of-chapter materials, Behind the Scenes chapter-opening vignettes, critical thinking questions, and case studies.You are purchasing a standalone product; MyBizLab does not come packaged with this content. If you would like to purchase both the physical text and MyLab search for ISBN-10: 0-13-381058-5.

table of contents:

1. Developing a Business Mindset
2. Understanding Basic Economics
3. The Global Marketplace
4. Business Ethics and Corporate Social Responsibility
5. Forms of Ownership
6. Entrepreneurship and Small-Business Ownership
7. Management Roles, Functions, and Skills
8. Organization and Teamwork
9. Production Systems
10. Employee Motivation
11. Human Resources Management
12.  Labor Relations
13. The Art and Science of Marketing
14. Product and Pricing Strategies
15. Distribution and Marketing Logistics
16. Customer Communication
17. Financial Information and Accounting Concepts
18. Financial Management
19. Financial Markets and Investment Strategies
20. The Money Supply and Banking Systems

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