(eBook PDF) Business Essentials 10th Edition

(eBook PDF) Business Essentials 10th Edition – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 0133454428
• ISBN-13 ‏ : ‎ 978-0133454420
• Author: Ronald J. Ebert, Ricky W. Griffin

Business Essentials continues to provide a solid foundation of the essential topics in business. Its focus on practical skills, knowledge of the basics, and important developments in business makes for a brief book, but a rich experience. The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business—and a need for a change in the Introduction to Business course and text. This text captures the widespread significance of these developments and presents their implications on businesses today.

Table contents:

Part 1: The Contemporary Business World

Part 2: The Business of Managing

Part 3: People in Organizations

Part 4: Principles of Marketing: Building Relationships with Customers for Competitive Advantage

Part 5: Managing Information for Better Business Decisions

Part 6: The Financial System and Issues in Financial Management

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