(eBook PDF) Business Communication: Process & Product 9th Edition – Digital Ebook – Instant Delivery Download
Product details:
- Author: Mary Ellen Guffey, Dana Loewy
Provide a practical guide packed with the latest coverage of technologies to prepare students for success in today’s networked, hyper-connected digital-age workplace. The authoritative market leader trusted by traditional and online business communication instructors like you, BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 9E offers breakthrough digital resources including “how-to” videos demonstrating expert writing techniques, expanded MindTap activities to engage students such as video activities in the YouSeeU app which allow for oral communication skills-based practice, scenario-based writing assessments within Write Experience app and updated Aplia resources with auto-graded grammar review and homework checking.
Table contents:
UNIT I: COMMUNICATION FOUNDATIONS.
1. Business Communication in the Digital Age.
2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills.
3. Intercultural Communication.
UNIT II: THE WRITING PROCESS.
4. Planning Business Messages.
5. Organizing and Writing Business Messages.
6. Revising Business Messages.
UNIT III: WORKPLACE COMMUNICATION.
7. Electronic Messages and Digital Media.
8. Positive Messages.
9. Negative Messages.
10. Persuasive and Sales Messages.
UNIT IV: Reports, Proposals, and Presentations.
11. Reporting in the Digital Age Workplace.
12. Informal Business Reports.
13. Proposals, Business Plans, and Formal Business Reports.
14. Business Presentations.
UNIT V: EMPLOYMENT COMMUNICATION.
15. The Job Search, Résumés, and Cover Letters in the Digital Age.
16. Interviewing and Following Up.
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