(eBook PDF) Business Communication Process Product 5th Canadian – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 0176531394
- ISBN-13 : 978-0176531393
- Author: Mary Ellen Guffey
Business Communication: Process and Product offers the most up-to-date and best researched text on the market. The 5th brief edition includes new, interactive student resources and comprehensive coverage of workplace technology. This innovative coverage enhances the hallmark features of this textbook: the 3-x-3 writing process, three-part case studies, abundant use of model documents, and complete coverage in a 16-chapter textbook while retaining unparalleled teaching resources to help instructors plan and manage their courses. The fifth edition is available with MindTap which offers a clear online path to success for business communication students, so whether your course is in-person, hybrid, or fully online Business Communication: Process & Product has a solution for you.
Table contents:
UNIT 1 Communication Foundations
Chapter 1 Business Communication in the Digital Age
Chapter 2 Professionalism: Team, Meeting, Listening, Nonverbal,
Chapter 3 Intercultural Communication
UNIT 2 The Writing Process in the Digital Age
Chapter 4 Planning Business Messages
Chapter 5 Organizing and Drafting Business Messages
Chapter 6 Revising Business Messages
UNIT 3 Workplace Communication
Chapter 7 Short Workplace Messages and Digital Media
Chapter 8 Positive Messages
Chapter 9 Negative Messages
Chapter 10 Persuasive and Sales Messages
UNIT 4 Reports, Proposals, and Presentations
Chapter 11 Reporting in the Digital-Age Workplace
Chapter 12 Informal Business Reports
Chapter 13 Proposals, Business Plans, and Formal Business Reports
Chapter 14 Business Presentations
UNIT 5 Employment Communication
Chapter 15 The Job Search and Résumés in the Digital Age
Chapter 16 Interviewing and Following Up
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