(eBook PDF) Business Communication: Polishing Your Professional Presence, First Canadian Edition – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 0133427668
• ISBN-13 ‏ : ‎ 978-0133427660
• Author: Barbara Shwom; Lisa Gueldenzoph Snyder; Liz Clarke (Author)

Business Communication: Polishing Your Professional Presence helps students achieve the highest level of professionalism when conducting business. With a clear communication model that helps students professionally analyze and react to any sort of business situation, this text stresses the importance of etiquette in successful entrepreneurial practices.

This first Canadian edition relates business communication to modern technologies and social media outlets, bringing the text into the context of our digital world. With a focus on learning and exercising crucial skills such as writing, speaking, critical thinking, and collaborating with peers, Business Communication prepares students for social and communicative challenges they will face as business people.

Table contents:

1. Becoming a successful Business Communicator
2. Managing the Communication Process: Analyzing, Composing, Evaluating
3. Who Am I? Understanding Interpersonal Communication Styles
4. Who Are You? Understanding Intercultural Communication and Workplace liersity
5. What Are the Tools and What Are the Rules? Communication Technologies in the Workplace
6. How Can We Be Better, Together? Collaboration and Productivity
7. Communicating Routine and “Bad News” Messages
8. Communicating Persuasive Messages
9. Finding and Evaluating Business Information
10. Preparing Business Reports and Proposals
11. Preparing and Delivering Business Presentations
12. Communicating Your Professional Brand: Social Media, Resumés, Cover Letters, and Interviews

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