(eBook PDF) Business Communication Essentials 6th

(eBook PDF) Business Communication Essentials 6th – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 0132972093
• ISBN-13 ‏ : ‎ 978-0132972093
• Author: Courtland L. Bovee , John V. Thill

Directed primarily toward undergraduate business college/university majors, this text also provides practical content to current and aspiring industry professionals. Only Bovée/Thill texts thoroughly address the new-media skills that employees are expected to have in today’s business environment. Business Communication Essentials presents these technologies in the context of proven communication strategies and essential business English skills.

Table contents:

UNIT 1. BUSINESS COMMUNICATION FOUNDATIONS

1. Understanding Business Communication in Today’s Workplace

2. Mastering Team Skills and Interpersonal Communication

UNIT 2. THE THREE-STEP WRITING PROCESS

3. Planning Business Messages

4. Writing Business Messages

5. Completing Business Messages

UNIT 3. BRIEF BUSINESS MESSAGES

6. Crafting Messages for Electronic Media

7. Writing Routine and Positive Messages

8. Writing Negative Messages

9. Writing Persuasive Messages

UNIT 4. LONGER BUSINESS MESSAGES

10. Understanding and Planning Reports and Proposals

11. Writing and Completing Reports and Proposals

12. Developing Oral and Online Presentations

UNIT 5. EMPLOYMENT MESSAGES AND JOB INTERVIEWS

13. Building Careers and Writing Résumés

14. Applying and Interviewing for Employment

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