(eBook PDF) Business Communication Essentials 4th Canadian – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 0133508706
• ISBN-13 ‏ : ‎ 978-0133508703
• Author:  Courtland L. Bovee (Author), John V. Thill (Author), Jean A. Scribner (Author)

Business Communication Essentials introduces you to the fundamental principles of business communication and gives you the opportunity to develop your communication skills. You’ll discover how business communication differs from personal and social communication, and you’ll see how today’s companies are using blogs, social networks, podcasts, virtual worlds, wikis, and other technologies.

Table contents:

1. Understanding Business Communication in Today’s Workplace
2. Mastering Team Skills and Interpersonal Communication
3. Planning Business Messages
4. Writing Business Messages
5. Completing Business Messages
6. Crafting Messages for Electronic Media
7. Writing Routine and Positive Messages
8. Writing Negative Messages
9. Writing Persuasive Messages
10. Understanding and Planning Reports and Proposals
11. Writing and Completing Reports and Proposals
12. Developing Oral and Online Presentations
13. Building Careers and Writing Résumés
14. Applying and Interviewing for Employment

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