(eBook PDF) Business Communication: Developing Leaders for a Networked World 4th Edition

(eBook PDF) Business Communication: Developing Leaders for a Networked World 4th Edition – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 1260088340
• ISBN-13 ‏ : ‎ 978-1260088342
• Author: Peter Cardon

Students preparing to succeed in today’s workplace require solid training in communication skills and principles, as well as experience in realistic professional applications.

Peter Cardon brings substantial and concrete business-world experience to bear in the text’s principles, examples, and activities and ensure that the theories, concepts, and skills most relevant are fully represented and engaged. The result is a program that speaks student’s language and helps them understand and apply business communication skills in their personal and professional lives.

Since professional success depends on managing and working within professional relationships, unique to the market, the first chapter of this text is focused on establishing credibility. Principles of relationship-building such as personal credibility, emotional intelligence and listening are then woven throughout the text.

Table of contents:

Part 1-Introduction to Business Communication

Chapter 1 Establishing Credibility

Part 2-Principles of Interpersonal Communication

Chapter 2 Interpersonal Communication and Emotional Intelligence

Chapter 3 Team Communication and Difficult Conversations

Chapter 4 Global Communication and Diversity

Part 3-Principles for Business Messages

Chapter 5 Creating Effective Business Messages

Chapter 6 Improving Readability with Style and Design

Chapter 7 Email and Other Traditional Tools for Business Communication

Chapter 8 Social Media for Business Communication

Part 4-Types of Business Messages

Chapter 9 Routine Business Messages

Chapter 10 Persuasive Messages

Chapter 11 Bad-News Messages

Part 5-Reports and Presentations

Chapter 12 Research and Business Proposals and Planning Business Reports

Chapter 13 Completing Business Proposals and Business Reports

Chapter 14 Planning Presentations

Chapter 15 Delivering Presentations

Chapter 16 Employment Communications

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