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(eBook PDF) Business Communication: Developing Leaders for a Networked World 3rd Edition

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Product details:

  • ISBN-10 ‏ : ‎ 1259694518
  • ISBN-13 ‏ : ‎ 978-1259694516
  • Author: Peter Cardon

Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author’s unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.

Table contents:

PART 1: INTRODUCTION TO BUSINESS COMMUNICATION

1: Establishing Credibility

PART 2: PRINCIPLES OF INTERPERSONAL COMMUNICATION

2: Interpersonal Communication and Emotional Intelligence

3: Team Communication and Difficult Conversations

4: Inclusion in a Diverse Workplace

5: Global Communication

PART 3: PRINCIPLES FOR BUSINESS MESSAGES

6: Creating Effective Business Messages

7: Improving Readability with Style and Design

8: Email and Other Traditional Tools for Business Communication

9: Collaboration Tools and Social Media for Business Communication

PART 4: TYPE OF BUSINESS MESSAGES

10: Routine Business Messages

11: Persuasive Messages

12: Bad-News Messages

PART 5: REPORTS AND PRESENTATIONS

13: Research and Planning for Business Proposals and Reports

14: Completing Business Proposals and Reports

15: Planning Presentations

16: Delivering Presentations

17: Employment Communication

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