(eBook PDF) Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1612907830
- ISBN-13 : 978-1612907833
- Author: Olivia Parr-Rud
Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner is a beginner’s guide with clear, illustrated, step-by-step instructions that will lead you through examples based on business case studies. You will formulate the business objective, manage the data, and perform analyses that you can use to optimize marketing, risk, and customer relationship management, as well as business processes and human resources. Topics include descriptive analysis, predictive modeling and analytics, customer segmentation, market analysis, share-of-wallet analysis, penetration analysis, and business intelligence.
Table contents:
Part One: Basics of SAS Programming for Analytics
Chapter 01 Introduction to Business Analytics and Data Analysis Tools
Chapter 02: SAS Introduction
Chapter 03: SAS Handling Using SAS
Chapter 04 : Important SAS Functions and Procs
Part Two: Using SAS for Business Analytics
Chapter 05 Introduction to Statistical Analysis
Chapter 06 Basic Descriptive Statistics
Chapter 07 Data Exploration, Validation, and Data Sanitization
Chapter 08 Testing of Hypothesis
Chapter 09 Correlation and Linear Regression
Chapter 10 Multiple Regression Analysis
Chapter 11: Logistic Regression
Chapter 12: Time Series Analysis and Forecasting
Chapter 13: Introducing Big Data Analytics
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