(eBook PDF) Business A Changing World 6th Canadian Edition by O. C. Ferrell – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 125910267X
• ISBN-13 ‏ : ‎ 978-1259102677
•  O. C. Ferrell, Geoffrey Hirt, Linda Ferrell, Suzanne Iskander, & 1 more

Ferrell, Business: A Changing World reflects the many dynamic changes in the business environment related to how managers make decisions. Business: A Changing World helps students to understand how the functional areas of business have to be coordinated as the economy, technology, global competition, and consumer decision making continue to evolve. Ferrell presents concepts that entry-level students can understand and learn in a one-semester course. With the most up to date content and technology available, Business: A Changing World represents the best value available in the brief Introductory Business market today. What sets Ferrell apart is an unrivaled mixture of topical depth, current content and student-focused design and pedagogy. Ferrell offers a real-world, skill-building, decision-focused framework in a compact and user-friendly format providing instructors the opportunity to cover all key business concepts in a single semester.

Table of contents:

Part 1 Business in a Changing World
1 The Dynamics of Business and Economics
2 Business Ethics and Social Responsibility
3 Business in a Borderless World

Part 2 Starting and Growing a Business
4 Options for Organizing Business
5 Small Business, Entrepreneurship, and Franchising

Part 3 Managing for Quality and Competitiveness
6 The Nature of Management
7 Organization, Teamwork, and Communication
8 Managing Operations and Supply Chain

Part 4 Creating the Human Resource Advantage
9 Motivating the Workforce
10 Managing Human Resources

Part 5 Marketing: Developing Relationships
11 Customer-Driven Marketing
12 Dimensions of Marketing Strategy
13 Digital Marketing and Social Networking

Part 6 Financing the Enterprise
14 Accounting and Financial Statements
15 Money and the Financial System
16 Financial Management and Securities Markets

Bonus Chapters
A The Legal and Regulatory Environment
B Personal Financial Planning

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