(eBook PDF) Behavioral Economics and Public Health – Digital Ebook – Instant Delivery Download

Product details:

ISBN-10 ‏ : ‎ 019939833X
ISBN-13 ‏ : ‎ 978-0199398331
Author: Christina A. Roberto, Ichiro Kawachi

Behavioral economics has potential to offer novel solutions to some of today’s most pressing public health problems: How do we persuade people to eat healthy and lose weight? How can health professionals communicate health risks in a way that is heeded? How can food labeling be modified to inform healthy food choices?

Behavioral Economics and Public Health is the first book to apply the groundbreaking insights of behavioral economics to the persisting problems of health behaviors and behavior change. In addition to providing a primer on the behavioral economics principles that are most relevant to public health, this book offers details on how these principles can be employed to mitigating the world’s greatest health threats, including obesity, smoking, risky sexual behavior, and excessive drinking. With contributions from an international team of scholars from psychology, economics, marketing, public health, and medicine, this book is a trailblazing new approach to the most difficult and important problems of our time.

Table contents:

Chapter 1: An Introduction to Behavioral Economics and Public Health
Chapter 2: Intertemporal Choices for Health
Chapter 3: Maintenance of Healthy Behaviors: Forming and Changing Habits
Chapter 4: Emotions and Health Decision-Making: Extending the Appraisal Tendency Framework to Improve Health and Health Care
Chapter 5: Social Norms, Beliefs, and Health
Chapter 6: Communicating for action: the importance of memorability and actionability
Chapter 7:Nudging Individuals Toward Healthier Food Choices with the 4Ps Framework for Behavior Change
Chapter 8: Incentivizing Health Behaviors
Chapter 9: Slim By Design: Moving from Can’t to CAN
Chapter 10: Applying Behavioural Economics in a Health Policy Context: Dispatches from the front lines
Chapter 11: From Choice Architecture to Policy Infrastructure: Multi-Level Theory and the Political Economy of Health Behaviors

People also search:

What is the content of behavioral economics

What is an example of behavioral economics in health

How can behavioral economics be used in society

Which are proven and researched ways to improve the clinical decision making by behavioral economics

(eBook PDF) Behavioral Economics and Public Health

(eBook PDF) Behavioral Economics and Public Health – Digital Ebook – Instant Delivery Download

Product details:

Table contents:

People also search:

Login