Applied Statistics in Business and Economics, 7th edition, provides real meaning to the use of statistics in the real world by using real business situations and real data while appealing to students who want to know the why rather than just the how.  The text emphasizes thinking about data, choosing appropriate analytic tools, using computers effectively, and recognizing the limitations of statistics.  It motivates student learning through applied current exercises and cases that provide real-world relevance and includes analytics in action, careers, and applications of big data, Artificial Intelligence, and machine learning (including ethical issues). The Doane and Seward authors work as a team, integrating the digital and eBook assets seamlessly.