(eBook PDF) Advertising by Design: Generating and Designing Creative Ideas Across Media 3rd Edition – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 1118971051
• ISBN-13 ‏ : ‎ 978-1118971055
• Author: Robin Landa

Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry’s shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design.

Table contents:

Chapter 1 Advertising Is

Chapter 2 Composition by Design

Chapter 3 Type and Image by Design

Chapter 4 Building a Brand Narrative in the Digital Age

Chapter 5 The Ad Idea

Chapter 6 Storybuilding and Content Creation in the Digital Age

Chapter 7 Deconstructing Model Formats

Chapter 8 Copywriting

Chapter 9 Thinking Creatively

Chapter 10 Animation, Motion by Design & Commercials: TV, Web & Film

Chapter 11 Digital by Design: Mobile, Social & Websites

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