(eBook PDF) A Preface to Marketing Management 15th Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1260151611
- ISBN-13 : 978-1260151619
- Author:
Table contents:
SECTION I – ESSENTIALS OF MARKETING
Part A – Introduction
Chapter 1: Strategic Planning and the Marketing Management Process
Part B – Marketing Information, Research, and Understanding
Chapter 2: Marketing Research: Process and Systems for Decision Making
Chapter 3: Consumer Behavior
Chapter 4: Business, Government, and Institutional Buying
Chapter 5: Market Segmentation
Part C – The Marketing Mix
Chapter 6: Product and Brand Strategy
Chapter 7: New Product Planning and Development
Chapter 8: Integrated Marketing Communications
Chapter 9: Personal Selling, Relationship Building, and Sales Management
Chapter 10: Distribution Strategy
Chapter 11: Pricing Strategy
Part D – Marketing in Special Fields
Chapter 12: The Marketing of Services
Chapter 13: Global Marketing
SECTION II – ANALYZING MARKETING PROBLEMS AND CASES
SECTION III – FINANCIAL ANALYSIS FOR MARKETING DECISIONS
SECTION IV – DEVELOPING MARKETING PLANS
People also search:
A Preface to Marketing Management
what does a preface include
what does a preface do
what to put in a preface
introduction to marketing management book pdf
You may also like…
Business
(eBook PDF) Introduction to Finance: Markets, Investments, and Financial Management, 15th Edition