Digital Marketing – Ebook PDF Instant Delivery – ISBN(s): 9781292400969,129240096X
Product details:
- ISBN-10 : 129240096X
- ISBN-13 : 978-1292400969
- Author: Dave Chaffey, Fiona Ellis-Chadwick
Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today.
Table contents:
Part 1: Digital marketing fundamentals
1 Introducing digital marketing
2 Online marketplace analysis: micro-environment
3 The digital macro-environment
Part 2: Digital marketing strategy development
4 Digital marketing strategy
5 Digital branding and the marketing mix
6 Data-driven relationship marketing using digital platforms
Part 3: Digital marketing: implementation and practice
7 Delivering the digital customer experience
8 Campaign planning for digital media
9 Marketing communications using digital media channels
10 Evaluation and improvement of digital channel performance
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