Data Driven: Harnessing Data and AI to Reinvent Customer Engagement – Ebook PDF Instant Delivery – ISBN(s): 9781260441536,1260441539
Product details:
- ISBN-10 : 9781260441536
- ISBN-13 : 978-1260441536
- Author: Tom Chavez, Chris O’Hara, Vivek Vaidya
A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies―cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)―we have more data about consumers and their needs, wants, and affinities than ever before. Data Driven will show you how to:
Table contents:
Chapter 1: The Emergence of People Data
Chapter 2: Three Core Principles for Building a Winning Data Strategy
Chapter 3: Data In, Data Out
Chapter 4: The Five Sources of Data-Driven Power
Chapter 5: Making It Real for Your Organization
Chapter 6: The New Basis of Competition: Know, Personalize, and Engage
Chapter 7: Seven Forecasts to Light Up Your Future Sensors
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